The equivalent of "Galeries Lafayette" in Helsinki is Stockmann. A huge store where you can find all the international famous brand of clothes, makeup, leather... I have chosen  to present a advertising of this store because at the moment it is a special period of sales, quite famous in Helsinki.

Firstly the biggest different compared to France is the language. As you can see it is in Finnish and the color yellow is the symbol of this discount period. Actually everything is yellow in the store such as the bags to bring your new staff. So this fact is quite surprising because in France this color is not really a good marketing choice. It seems not very attractive and not enough sophisticated if it was a French advertising for luxury brands like Stockmann sells.